Paper that
carries a name.

Chapter one · The counter

1972

It started with one guillotine.

Shanti Prakash Sharma opened a counter in Chawri Bazar with a cutting machine, a stitching frame and one rule — nothing leaves that I would not put my name to. The first orders were ledgers for traders a lane away.

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The 2027 diary range, as it leaves the floor.

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Chapter two · The floor

II

One lane became the whole country.

Ajay Sharma took that standard national — binding lines, imported thermal PU, colour matching. Vijay Sharma took the floor, and made sure ten thousand books shipped as square as the first one.

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Crest & Pen notebook — 192 pages, 80 GSM.

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Chapter three · The standard

192

The specification is the marketing.

Every premium notebook runs 192 pages on 80 GSM natural shade paper. We publish the weight, the count and the price, because a procurement head should never have to ask twice.

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Portfolio folders, zip-bound, 10 to 40 leaf.

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Chapter four · The bench

55

Fifty-five covers. Or one built for you.

Magnetic locks, belt straps, die-cut windows, brass plates, foil, emboss, deboss. The catalogue is where most buyers start. It is not where they have to finish.

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Bound in Chawri Bazar. Carried into boardrooms.

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Chapter five · The next page

Now

Third generation, same promise.

Aastik Sharma brought the workshop online — and wrote two pledges into every invoice. Ten paper products sold plants a tree. Every sale helps a child stay in school.

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